Describe the strategic-management process.
Discuss the three stages of strategy formulation, implementation, and evaluation activities.
Explain the need for integrating analysis and intuition in strategic management.
Define and give examples of key terms in strategic management.
Illustrate the comprehensive strategic-management model.
Describe the benefits of engaging in strategic management.
Explain why some firms do no strategic planning.
Describe the pitfalls in actually doing strategic planning.
Discuss the connection between business and military strategy.
Chapter 2 The Business Vision and Mission Learning Objectives:
Describe the nature and role of vision statements in strategic management.
Describe the nature and role of mission statements in strategic management.
Discuss the process of developing a vision and mission statement.
Discuss how clear vision and mission statements can benefit other strategic-management activities.
Describe the characteristics of a good mission statement.
Identify the components of mission statements.
Evaluate mission statements of different organizations and write effective vision and mission statements.