The per-unit cost of an item is its average total cost (= total cost/quantity). Suppose that a new cell phone application costs $100,000 to develop and only $.50 per unit to deliver to each cell phone customer. What will be the per-unit cost of the application if it sells 100 units? 1000 units? 1 million units? Show and explain how you obtained the results.
The per-unit cost of the application
To find the per-unit cost of the application, we need to calculate the average total cost (ATC) for different quantities sold. The average total cost is defined as:
[
\text{Average Total Cost (ATC)} = \frac{\text{Total Cost}}{\text{Quantity Sold}}
]
Step 1: Determine Total Cost
The total cost consists of two components:
1. Fixed Costs: This is the initial development cost of the application, which is $100,000.
2. Variable Costs: This is the cost incurred for each unit delivered, which is $0.50 per unit.
The total cost can be calculated as follows:
[
\text{Total Cost} = \text{Fixed Costs} + (\text{Variable Cost per Unit} \times \text{Quantity Sold})
]
Step 2: Calculate Total Cost for Different Quantities
1. For 100 Units:
- Fixed Costs: $100,000
- Variable Costs: (0.50 \times 100 = 50)
[
\text{Total Cost} = 100,000 + 50 = 100,050
]
Now, let's calculate the ATC:
[
\text{ATC} = \frac{100,050}{100} = 1,000.50
]
2. For 1,000 Units:
- Fixed Costs: $100,000
- Variable Costs: (0.50 \times 1,000 = 500)
[
\text{Total Cost} = 100,000 + 500 = 100,500
]
Now, let's calculate the ATC:
[
\text{ATC} = \frac{100,500}{1,000} = 100.50
]
3. For 1,000,000 Units:
- Fixed Costs: $100,000
- Variable Costs: (0.50 \times 1,000,000 = 500,000)
[
\text{Total Cost} = 100,000 + 500,000 = 600,000
]
Now, let's calculate the ATC:
[
\text{ATC} = \frac{600,000}{1,000,000} = 0.60
]
Summary of Results
- Per-Unit Cost for 100 Units: $1,000.50
- Per-Unit Cost for 1,000 Units: $100.50
- Per-Unit Cost for 1,000,000 Units: $0.60
Explanation of Results
As demonstrated in the calculations:
- The per-unit cost is significantly higher when selling a smaller quantity (e.g., 100 units) due to the fixed costs being spread over a smaller number of units.
- As the quantity sold increases (to 1,000 and then to 1 million units), the fixed costs get distributed over a larger number of units, causing the average total cost per unit to decrease.
- This illustrates the principle of economies of scale in production and delivery: as more units are produced and sold, the average cost per unit declines due to the fixed costs being spread out over more units.