Please watch the video clip on The rise and fall of the mall. Also, consider what you have read so far in this course.
What do you think the future of malls going to look like and why?
Please write your discussion post of at least 300 words on your interpretation of the issue. You also need to make sure you explicitly write about how the subjects discussed in the text (Chapters 3 and 4) relate to this real-life example at hand. Please make sure your original posts are more than 300 words.
Your integration of the concepts in the textbook or the articles should be deep. Just mentioning the concepts and not discussing them deeply will not get you a good grade.
Textbook link is here --> Ferrell, C. O. and Hartline, D. M. (2017). Marketing Strategy: Text and Cases (7th ed.). Cengage Learning.
Sample Solution