The segmentation strategy of the target market

  Provide a brief overview of the two countries selected (e.g., location, general characteristics, etc.), the company, and the product being advertised (note: this should be the same product for both advertisements). Describe the segmentation strategy of the target market in each country. Describe each of the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Describe which type(s) of segmentation strategy is used in the two advertisements and why. Identify where the product is in the product life cycle curve. Discuss the company’s marketing mix strategies of the product (based on where the product is in the product life cycle curve). Describe at least five elements of the creative strategy statement you identified by looking at each advertisement (refer to pp. 195-196 in your textbook, in the “Writing the Creative Strategy” section.). Describe the medium used for both advertisements (both advertisements should use the same medium). Discuss some of the pros and cons of medium used (i.e., was it an ideal medium for the product). Examine how both advertisements reflect the two cultures, specifically in relation to color scheme, general design, and imagery. Explain the ethical considerations that should be kept in mind when advertising for each of the two countries. Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.