The transition from print to digital in the publishing industry

  The transition from print to digital in the publishing industry Please explain the transition from print to digital in the publishing industry focusing on the marketing part. (Talk about trade publishing in UK, I am not interested about educational or academic publishing at all for this assignment). Which aspects and practices have changed (from print to digital). Please explain both traditional print publishing and digital (I know there is a lot going on, but I am asking for this essay because I am not able to summarise it all effectively, tackling the main relevant points, I hope you can somehow). I leave you a link here: https://www.pwc.com/gx/en/entertainment-media/pdf/newspapers-and-magazines-outlook-article.pdf And a text so you get what this paper should be about: "As society continues to become increasingly digitalised, the book industry has had to move away from traditional publishing methods and practices in order to remain of interest to the public. From publication formats to content, book publishing has changed significantly within the last decade. Social media, in particular, has facilitated a new dynamic between the producer and consumer. By enabling a new form of interaction with their audience, producers, such as book publishers, are able to reach out to their readers successfully.