The use of offensive or defensive competitive behavior strategies
Discussion Preparation:
Watch the video and prepare to discuss.
Sometimes international business is just like a board game. One company adds new features and another attacks by dropping its prices to compete with its rivals. Use the Internet to find three examples of the use of offensive or defensive competitive behavior strategies that the textbook has examined from international newspapers or e-zines. Be prepared to discuss.
Discussion:
From the discussion preparation, examine two instances when multinational companies have used offensive or defensive competitive strategies. Address the following:
Determine the major advantages that global companies would have over domestic competitors in sustaining competitive advantage as a result of using offensive or defensive competitive strategies.