The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix.
The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the provider of your product/service to the value.
The value proposition presents the benefit you are offering the customer.
An explanation of what you offer and why
The benefits and/or features of your product/service
Create a graphic that presents the three elements of the value proposition of your topic product/service.