Timmco Case Study

Timmco, Inc. is a publicly traded corporation located in Denton, Texas that makes and sells high pressure industrial spraying equipment used in all sorts of commercial liquid spraying applications. It prides itself on top quality and promotes its products as “100% made in the USA”.
Sales have been declining recently due to competition from lower priced competitors and Timmco is looking for ways to reduce costs. One option under consideration is to find a new source for the high-pressure valves used in its products. These valves are complicated mechanisms that operate under very high internal pressure. If the valve was to burst, it would spray pieces of metal in all directions and pose a significant hazard to anyone standing nearby including the operator of the equipment. Timmco currently has a contract to purchase 1,000 valves a year at $2,500 per valve from Blagg Industries, a small privately owned business located in Boone, North Carolina. The contract has been in place for three years and has two more years to run.
Blagg Industries has a dozen employees. Timmco is its primary customer. If Blagg Industries loses Timmco’s business, it will have to lay off employees and might even go out of business.
Timmco is considering outsourcing the valves from Sanco, an overseas supplier in the country of Solonarie, instead of buying valves from Blagg Industries. The Sanco valves only cost $1,000 each, but are known to be of lower quality than the Blagg Industries valves and are more likely to burst. Sanco can supply these valves at such low cost because they pay their workers, including children, less than the equivalent of $5 per day and work them long hours in hot, dangerous conditions.
Solonarie is a poor country, but it has a large government bureaucracy and there is a lot of red tape involved in getting approval to export manufactured goods to other countries. In fact, it might take more than a year for Sanco and Timmco to obtain the necessary approvals for Sanco to export the valves to Timmco. Fortunately, the CEO of Sanco is related to the Solonarie Minister of Commerce and has told Timmco that the necessary approvals can be obtained in less than a week if Timmco makes a $20,000 “gift” to the Solonarie Minister of Commerce.
In addition to finding a new, low cost valve supplier, Timmco plans to increase sales by running a new marketing campaign that focuses on their commitment to American made quality. The tagline will be “Made in the USA by Americans, for Americans.”
You are a high-level executive at Timmco. Analyze the legal and ethical issues presented by the Timmco scenario. Your legal and ethical analysis should include breach of contract and remedies, negligent torts, product liability, the Foreign Corrupt Practices Act, and deceptive advertising and should incorporate a discussion and application of one or more of the ethical theories from Chapter 4 of the course textbook Business law: The Ethical, Global, and E-Commerce Environment.
Your legal and ethical analysis should,
• Analyze breach of contract and remedies
• Analyze negligent torts
• Analyze product liability
• Analyze the Foreign Corrupt Practices Act
• Analyze deceptive advertising

Full Answer Section

         

1. Breach of Contract and Remedies

  Analysis: Timmco currently has a binding contract with Blagg Industries to purchase 1,000 valves a year at $2,500 per valve for two more years. If Timmco decides to outsource the valves from Sanco and ceases purchases from Blagg, this would constitute a breach of contract. A breach occurs when one party fails to perform their obligations under the contract. Since Timmco would be unilaterally terminating the agreed-upon purchases, this would be a material breach. Remedies: Blagg Industries would likely pursue legal remedies for this breach. Common remedies for breach of contract include:
  • Monetary Damages: Blagg could sue Timmco for monetary damages to compensate for the losses incurred.
    • Expectation Damages: These would aim to put Blagg in the position it would have been in had the contract been fully performed. This would include the lost profits on the 2,000 valves (1,000 valves/year * 2 years) that Timmco was contractually obligated to purchase. This could be a substantial sum, potentially millions of dollars, considering Blagg's reliance on Timmco as its primary customer.
    • Reliance Damages: If Blagg cannot prove lost profits with certainty, it could seek damages for expenses incurred in reliance on the contract (e.g., investments in machinery or inventory specific to Timmco's needs).
    • Consequential Damages: Blagg might also claim damages for foreseeable losses that resulted from the breach, such as the costs associated with laying off employees, or even the potential loss of its entire business if it goes bankrupt due to losing Timmco's custom.
  • Specific Performance: While less likely for a supply contract, a court could theoretically order Timmco to continue purchasing from Blagg, though monetary damages are more common.
Ethical Consideration (Utilitarianism): From a utilitarian perspective, breaching the contract with Blagg has significant negative consequences for Blagg Industries and its dozen employees. It risks putting a small business out of operation and causing unemployment, leading to substantial suffering for many individuals and their families. While Timmco might save money on valve purchases, the severe negative impact on Blagg and its employees would weigh heavily against the decision to breach, especially if the cost savings are offset by potential legal liabilities. The calculation must consider the widespread harm versus the localized financial benefit to Timmco.  

2. Negligent Torts

  Analysis: Negligent torts occur when a party's failure to exercise reasonable care causes harm to another. In this scenario, two potential areas for negligent torts arise if Timmco switches to Sanco valves:
  • Negligent Supply/Procurement: If Timmco knowingly switches to a supplier (Sanco) whose valves are "known to be of lower quality" and "more likely to burst," Timmco could be found negligent if a burst valve causes injury. Timmco has a duty of care to its customers and equipment operators to ensure the components it uses are reasonably safe. By choosing a supplier known for lower quality in a high-pressure, dangerous component, Timmco is arguably failing to exercise reasonable care in its procurement process.
  • Negligent Manufacturing/Assembly: Even if Sanco is the manufacturer, Timmco integrates the valve into its final product. If Timmco fails to adequately inspect, test, or verify the safety of these lower-quality components before incorporating them into its high-pressure industrial spraying equipment, it could be held negligently liable for injuries resulting from a valve failure.
Ethical Consideration (Utilitarianism): The potential for negligent torts points directly to the severe harm that could result from using lower-quality Sanco valves. Bursting valves would spray metal pieces, posing a "significant hazard" to operators. The suffering caused by severe injuries or even death (e.g., medical costs, lost income, pain and suffering, emotional distress for victims and their families) would be immense. From a utilitarian standpoint, knowingly increasing the risk of such severe harm for cost savings is ethically indefensible, as it would clearly lead to a net decrease in overall well-being.  

3. Product Liability

  Analysis: Product liability holds manufacturers and sellers responsible for putting defective products into the hands of consumers. If Timmco incorporates the Sanco valves into its spraying equipment, Timmco becomes liable for defects in those valves as part of its finished product.
  • Strict Product Liability: This is the most likely basis for a claim. In many jurisdictions, a manufacturer can be held strictly liable if a product is defective and causes injury, regardless of fault (i.e., even if Timmco wasn't negligent in its inspection, if the Sanco valve is inherently defective and causes harm, Timmco could be liable). The "lower quality" and "more likely to burst" nature of Sanco valves strongly suggest they might be considered defective.
    • Manufacturing Defect: If a specific Sanco valve bursts due to a flaw in its individual production.
    • Design Defect: If the design of Sanco valves makes them inherently more prone to bursting compared to a reasonably safe alternative, despite proper manufacturing.
    • Warning Defect: If the valves, or Timmco's final product, lack adequate warnings about the increased risk of bursting associated with the Sanco components (though this is less central if the defect is inherent).
If a Sanco valve bursts and injures an operator, Timmco would be facing potentially massive liability for personal injury, property damage, and possibly wrongful death claims, which could far outweigh any cost savings from the cheaper valves. Ethical Consideration (Utilitarianism): Product liability concerns directly align with the utilitarian principle of minimizing harm. Knowing that Sanco valves are of lower quality and more prone to bursting means Timmco would be knowingly increasing the risk of serious injury or death to its customers and equipment operators. The immense negative utility (suffering, financial ruin, loss of life) that could result from product failures far outweighs the financial benefits of sourcing cheaper valves. This action would violate the core utilitarian aim of maximizing overall well-being.  

4. Foreign Corrupt Practices Act (FCPA)

  Analysis: The FCPA is a U.S. federal law that prohibits U.S. companies and individuals from bribing foreign officials to obtain or retain business.
  • Elements: The FCPA generally prohibits:
    • A payment or offer of payment (or anything of value).
    • To a foreign official (including employees of state-owned enterprises or government ministries).
    • With a corrupt intent (to influence an official act or decision).
    • To obtain or retain business.
In this scenario, the CEO of Sanco has explicitly told Timmco that a $20,000 "gift" to the Solonarie Minister of Commerce is required to obtain necessary export approvals in less than a week. The Minister of Commerce is clearly a foreign official, and the "gift" (a bribe) is intended to expedite a government process to "obtain" the ability for Sanco to "export manufactured goods" to Timmco, which is essential to doing business. Timmco, as a U.S. corporation, would be directly violating the FCPA by making or authorizing this payment. Ethical Consideration (Utilitarianism): From a utilitarian perspective, while a bribe might offer a short-term benefit to Timmco by expediting approvals, it contributes to systemic corruption in Solonarie. Corruption undermines fair competition, misallocates resources, erodes public trust, and can lead to wider societal harm in the long run. The direct benefit to Timmco (expedited approvals) is minimal compared to the long-term negative consequences of supporting bribery, which includes fostering an unstable and unjust business environment. Furthermore, the legal penalties for FCPA violations (massive fines, reputational damage) would also create significant negative utility for Timmco's shareholders and employees.  

5. Deceptive Advertising

  Analysis: Deceptive advertising involves making false or misleading claims about a product or service. Timmco plans a new marketing campaign with the tagline: "Made in the USA by Americans, for Americans," focusing on their commitment to "American made quality." If Timmco proceeds with outsourcing a critical component like the high-pressure valves from an overseas supplier (Sanco), this advertising campaign would be highly deceptive. The "100% made in the USA" claim would be explicitly false. Even if other components are U.S.-made, a key, high-visibility, and functionally critical part being outsourced from a foreign country fundamentally undermines the "Made in the USA" claim. Consumers often associate "Made in the USA" with quality, ethical labor practices, and supporting domestic jobs.

Sample Answer

         

As a high-level executive at Timmco, Inc., this scenario presents a complex web of legal and ethical dilemmas that demand careful analysis. Our decisions will not only impact Timmco's financial performance but also its reputation, legal standing, and the well-being of various stakeholders, including our employees, customers, and those involved in our supply chain.

 

Legal and Ethical Analysis of the Timmco Scenario

  This analysis will address the specified legal issues and incorporate a discussion and application of the ethical theory of Utilitarianism. Utilitarianism, as an ethical theory, focuses on maximizing overall happiness and well-being (or minimizing suffering) for the greatest number of people. In this context, we will evaluate the potential actions based on their consequences for all affected parties.