Today’s business environment requires competency in project management.
Today’s business environment requires competency in project management. In this assessment, you will
explain how project management concepts can help an organization achieve its goals. You will take on the role
of a market owner who goes through all five phases of project management (i.e., initiation, planning,
execution, control, and closure) to launch a new catering service. As you complete the assessment, think
about past projects you have initiated, planned, executed, controlled, and closed. Your experience in planning
past projects can help you recognize possible risks and functions that will need to be managed in this
performance assessment.
SCENARIO
You are the owner of a local organic food market in an urban area at the crossroads of four farming
communities that supply fresh, organic foods. As the owner of the market, you are interested in growing the
business.
Customers in the area have been asking local vendors for more organic and locally sourced fresh food
options. You decide to create a catering service for clients within 25 miles of the market to celebrate the
market’s 10-year anniversary. You plan to start this catering business in 30 days to address the increasing
market need for organic, fresh catering. Catering orders will be prepared and packaged at the organic food
market and then driven to the customer’s location. Lunch orders will be delivered within 60 minutes of
receiving the order. Special event catering orders will require one week to fulfill the order. The catering
company has one van that will be used exclusively for catering services.
You have identified the following goals for this catering business:
• The catering business will need to be able to sell the same quality, organic foods that are sold in-store
and supplied daily.
• The catering customers can be no farther than 25 miles from the store so that food can be delivered
within an hour.
• The catering business should be profitable within one year.
TASK OVERVIEW SUBMISSIONS EVALUATION REPORT
2/16/22, 4:41 PM WGU Performance Assessment
https://tasks.wgu.edu/student/007077097/course/22500006/task/2997/overview 2/6
• The cost of developing the catering business should not negatively impact the in-store retail
operations budget, staffing, events, and farmer partnerships.
You plan to launch the catering business by providing a free catered lunch to the first 10 businesses that
subscribe to the weekly lunch catering services. The catered lunch for each business will be for up to 30
people and will be held at a local conference center ballroom at noon on a day of the customer’s choosing. The
budget for this launch of 10 catered lunches is $7,000.
Two weeks before the launch, you are working with catering staff to calculate the costs of the launch to date,
review tasks that need to be completed, and assess the overall impact of catering on in-store retail
operations. You learn that the costs associated with the launch of the free catered lunches have already
exceeded $7,700. Additionally, a local farmer that provides the fresh lettuce for lunch salads notifies you that
the lettuce will not be available in time for the catered lunch. No other local farmers have lettuce available for
purchase, and the only option is to use nonorganic lettuce in order to keep the menu as communicated to the
10 businesses subscribing to the weekly lunch catering services.
A financial company representative wants to inquire about possibly financing your company for this project.
The representative sends a request for information to you as listed in the requirements for this task.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no
more than a 10% match to any one individual source can be directly quoted or closely paraphrased from
sources, even if cited correctly. The similarity report that is provided when you submit your task can be used
as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that
will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric
aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless
specified in the task requirements. All other submissions must be file types that are uploaded and submitted
as attachments (e.g., .docx, .pdf, .ppt).
A. Discuss how you would plan the catered lunch project by completing each of the following 5 distinct
project management phases:
1. Project initiation
a. Describe the project and the need for the project. Include information from the provided scenario
for support.
b. Identify three relevant stakeholders and discuss how the project impacts each stakeholder.
c. Discuss whether the project is feasible by addressing each of the three triple constraint
components: scope, cost, and timeline.
2. Project planning
a. List three milestones for the project plan and provide a timeline for each milestone.
b. Write a SMART goal for the project.