Topic: Service Operations Management

Order Description As part of the point of view essay, you are individually expected to prepare a 1000 word response which is your opinion on the topic - not a heavily referenced piece of work. This should also cite industry examples where such phenomenon exists, to explain how the concepts and tools learnt from these article (Service as business logic: implications for value creation and marketing) can be applied to your current work experience (freight forwarding and customs agent-current proposal attached-Pin Cargo Pty Ltd), and how this could potentially have an impact on your organisation. - Do not use web address as reference, only journal reference - Should have Introduction, body, Conclusion