Using the attached files as a baseline for Toyota create a Final Plan: 2500-word plan and using a total of 10 sources to support your information. Include the following:
- Brand Selected & Introduction
- 4 Ps of the Brand
- Competitive Analysis
- Current Customer & Target Market
- Customer Behavior
- Market Research
- Product Position & Segmentation
- Product Differentiation
- Life Cycle Stage
- Brand Loyalty
- Customer Relationships
- Future Ideas
- Presentation: presentation including visuals, and graphics, and the following:
- Introduce the topic/ product chosen.
- Suggestions for measuring brand equity
- Target market today
- Current situation
- The 4 Ps
- Brand loyalty
- Market research plan
- Brand positioning
- Target market in 5 years
- Conclusion