Understanding the Prompt and Outlining the Case Report

The case report will be focused on the company "Spirit Airlines
The Case Report should be separate, and the oral presentation should be 10 slides and should answer the following questions:

  • What is the precise problem facing the company?
  • What underlying industry, external, and/or internal factors (issues) creating the problem?
  • How will all the companies in the industry loss or gain from the problem as they are
    currently positioned?
  • What specific actions should the company take to respond to the problem and why?
  • How are the competing firms likely to respond to the companys actions?
    Understanding the Prompt and Outlining the Case Report Prompt Analysis: The case report and oral presentation are focused on Spirit Airlines. The goal is to identify a specific problem facing the company, analyze the underlying factors contributing to the problem, assess the impact on the industry, propose specific actions for Spirit Airlines to address the issue, and anticipate the competitive response. Outline for the Case Report: Introduction: Brief overview of Spirit Airlines Thesis statement: Clearly state the identified problem Problem Identification: Provide a detailed description of the problem, using specific data and examples Quantify the impact of the problem on the company's performance Underlying Factors: Analyze the root causes of the problem, categorizing them into industry, external, and internal factors Support your analysis with relevant evidence and data Industry Impact: Assess how the problem will affect other airlines in the industry Consider factors such as market share, profitability, and customer satisfaction Company Actions: Propose specific actions that Spirit Airlines can take to address the problem Provide a rationale for each action, explaining how it will mitigate the problem Competitive Response: Anticipate how competing airlines may respond to Spirit Airlines' actions Evaluate the potential impact of these responses on the company's strategy Conclusion: Summarize the key findings and recommendations Reiterate the importance of addressing the identified problem Outline for the Oral Presentation (10 Slides): Introduction (1 slide) Problem Identification (2 slides) Underlying Factors (2 slides) Industry Impact (1 slide) Company Actions (2 slides) Competitive Response (1 slide) Conclusion (1 slide) Note: To provide a comprehensive and accurate analysis, it will be essential to conduct thorough research on Spirit Airlines, the airline industry, and relevant external factors. Consider using data from industry reports, financial statements, news articles, and academic research.

Sample Answer