This assignment is about unsustainable consumer behaviors and possible consumer resistance to adopting more sustainable products.
A personal inventory of your own tendencies as a consumer over the course of 1-2 days in terms of unsustainable consumption practices is a useful way to begin this exercise. Then speculate and identify potential consumer resistance/obstacles to the adoption of more sustainable solutions to one or more of these behaviors.
Try to modify/change one of the behaviors you identified by adopting a more sustainable approach, for at least 3 days and reflect on this experience as well.
Sample Solution