In the health care industry, work is not divided among a team; collaborators work together to complete the task at hand. This activity intends to facilitate a collaborative discussion centered on the research each member will complete. In your discussion, you will describe the use of B2B and B2B sales and marketing in health care. Chapter 11 of Consumer Behavior highlight information on B2B and B2C marketing and decision-making. (Solomon, 2019)
A great way to start this discussion is for one group member to post the group's prompt in the discussion area of the assignment. Group members can then post information they find and the corresponding citation.
Discussion Prompt: Describe the use of B2B and B2C in health care.
To receive credit for your discussion, you will be responsible for the following:
As an individual, research the following and be able to contribute to a substantial discussion with your peers regarding the discussion prompt.
B2B
B2C
How B2B and B2C are used in health care
Collaboratively host a substantial discussion on the topic in the team space. For the discussion to be considered substantial, the following must be included:
All members will provide details from their research in the team space.
All members will provide at least 1 peer-reviewed, scholarly, or similar reference from their research in the team space, also on the reference page.
Cite your sources using APA guidelines.
Collaboratively, create a list of 5 key points that summarize your group’s discussion and understanding of the topic.
Select a group member to submit the 5 key points that summarize your discussion.
Suggestion: A leader may be chosen or a member can volunteer to gather key points and put together in one document. The leader or member can provide very brief introduction.