Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders
Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to the leadership team of your company was well received and approved. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations. Remember that your presentation must convey professionalism, be visually appealing, and be informative.
Directions
Create a presentation of your research and data findings from Project Two, including your decision and rationale.
Construct a professional business presentation for internal and external stakeholders.
Identify your key message to both internal and external stakeholders.
Illustrate your key points using visualizations.
Share your story with the audience using data.
Communicate your decision about diversification based on your analysis of the data and research.
Use visualizations to tell the story of the (quantitative and qualitative) data.
Determine the likelihood of success based on the data and research collected.
Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
Detail your recommendations for moving forward.
Summarize findings of the research performed.
Include research conclusions and reasoning.
Describe the rationale behind your recommendations.
Likelihood of Success and Stakeholder Impact
A. Likelihood of Success
Based on the synthesis of:
High projected market growth (18% CAGR).
Clear competitive gap and core competency alignment (cloud/analytics).
Strong internal readiness and expertise.
The likelihood of successful market entry and achievement of financial targets (reaching $$25M in new annual revenue by Year 3) is determined to be High (≥75% Confidence Level).
B. Impact on Stakeholders
| Stakeholder Group | Impact | Justification/Benefit |
| Internal (Employees) | Opportunity: Creation of 50 new roles (Data Scientists, Curriculum Designers, Sales), reskilling/upskilling opportunities, and increased long-term stability. | Job security is enhanced by exposure to two separate economic cycles. |
| External (Investors) | Increased ROI & Valuation: Higher growth potential leads to a higher company valuation and stronger dividend payouts in the medium term. | Diversification hedges against risk in the original core market. |
| External (New Customers) | Improved Outcomes: University/Corporate partners gain a highly effective ALP, leading to measurable improvements in student/employee performance metrics. | Directly solves the "personalization and data gap" pain points identified in qualitative research. |
| External (Community) | Social Responsibility: Our technology will enhance educational access and efficacy, delivering a positive social impact beyond just financial returns. | Aligns the company with a public-facing, positive social mission. |
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V. Recommendations for Moving Forward
The findings overwhelmingly support the strategic diversification. We must move quickly to capitalize on the market window.
| Recommendation | Detail & Rationale |
| 1. Establish a Dedicated EdTech Business Unit (EBU) | Rationale: Creates clear P&L responsibility, fosters a unique, agile culture separate from the core business, and ensures complete focus on the new product launch. |
| 2. Prioritize Regulatory and Data Security Compliance | Rationale: The qualitative data highlighted data privacy as the key risk. We must dedicate 20% of the initial development budget to securing FERPA/GDPR compliance and obtaining necessary certifications to build customer trust. |
| 3. Launch Pilot Program with Strategic Partners | Rationale: Before a full commercial launch, execute paid pilots with one university and one corporate client (as identified in our research) to gather real-world data and testimonials. This is the final step in de-risking the launch. |
| 4. Implement Comprehensive Internal Training & Reskilling | Rationale: Address the needs of our internal stakeholders by immediately launching a training program to transition current employees into the new Data Scientist and EdTech Sales roles, leveraging their high readiness level. |
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Conclusion: This strategic move is not merely a lateral expansion but a vital step to ensure the company's long-term relevance, growth, and positive stakeholder impact. We have the expertise, the market opportunity is significant, and the path forward is clear. We recommend immediate approval and funding for the EBU establishment.
Sample Answer
This scenario requires creating a comprehensive business presentation based on a hypothetical Project Two analysis, focusing on a diversification decision. Since the specific details of "Project Two" (the original company, the new industry, and the full data set) are not provided, I will construct a plausible, high-level presentation framework that demonstrates how to analyze and communicate such data professionally to diverse internal and external stakeholders.This scenario requires creating a comprehensive business presentation based on a hypothetical Project Two analysis, focusing on a diversification decision. Since the specific details of "Project Two" (the original company, the new industry, and the full data set) are not provided, I will construct a plausible, high-level presentation framework that demonstrates how to analyze and communicate such data professionally to diverse internal and external stakeholders.