Using theories and concepts taught in Semester 2, as well as insights from industry and market reports, conduct a value chain analysis AND a resource-based analysis for a company of your choice to assess the firm’s core strengths and weaknesses and outline competitive opportunities.
In your analysis you are required to:
- Identify your company value chain primary and supportive activities and outline how each one contributes to or hinders organizational objectives
- Determine which activities provide the greatest opportunity to gain acostor differentiation competitive advantage
- Identify your company’s key tangible and intangible resources(theirassets, capabilities and competence) and outline how each one contributes to or hinders organizational objectives
- Determine which dynamic marketing capabilities your company possesses and how they are exploited
- Based on your overall analysis,outline 2 recommendations that can helpyour company improve their sustainable competitive advantage