Video Commetry Mc Donald

  View the video on McDonald's counter redesign. ( http://www.youtube.com/watch?v=Yly8aECao6M ) Answer the following questions: 1) Do you think this front counter update was more efficient for customers, for employees, or both? Explain why. 2) Thinking about the self order/pay kiosks now being installed - what are the benefits and weaknesses of adding this option for customers and employees? 3) Does adding the self order/pay kiosks support competitiveness?