- Who does the marketing for the firm? How did he/she learn to do this? [NOTE: if the firm does no marketing, please interview another architect/designer/builder who is involved in marketing]. a
The IT personnel - What does the firm define as "marketing," anyway?
The company include all the activities that promote the products and services of the company. - What materials and media are used in the marketing effort? Who prepares them?
The business applies various tools in advertising. The main tools used are business cards and posters. The company has a card that indicates the name, contact information, websites, and the main taglines for the firm. The card also shows the different media accounts that the firm uses. The card is small and easy to carry. The card has allowed the firm to gain more customers from the events that the business owner attends. The posters are more extensive and help to advertise the business to the more significant community.
The IT personnel prepare the business cards while the poster is designed by an external architect who oversees the installation process. - Is the marketing effort the same for different types of projects? Clients?
NO, but the clients are treated equally. - Why or why not? Give some examples.
The extensiveness of an advert depends on the brand and the profit gained from the product. Products with higher returns are given more attention and allocated more funds while the small brands get lesser. In terms of clients, all are given equal treatment and considered equally significant. For instance, Intercom Homes is an interior design company that designs and decorates houses. A commodity such as wallpapers and wall arts enable the company to earn more profit, and consequently, the marking focuses more on them. - Is there a "message" the marketing is trying to express? If so, what is it? How was it developed? By whom? Why? The main theme of the advertising ng is to create awareness among a people on product availability. In addition, the advert indicates the importance of using the brand compared to others. The advert on the 3 D artwork helps inform the consumers of the services offered in the company. The tool also enables to attract more clients to the business.
The company derived the message directly to guide the marketing department. - The American Institute of Architects develops print and television marketing/ads for the profession. Does your interviewee think this is a good idea? Why or why not?
Yes The strategy helps to improve the people's perception of and value of the design. - If advertising might bring in more work, would he/she consider using it? If not, why not?
Yes, considering it would help the company to earn more income and profits.
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