Traditionally, customers have had three specific worries about product service. What are they and what do you suppose could have contributed to these worries?
citation from book: Keller, P.K.K. L. (2016). Framework for Marketing Management. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/97801
please cite from the course book: Keller, P.K.K. L. (2016). Framework for Marketing Management. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/97801
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