Yummy gummy retail strategy

  apply the retail strategic plan on a candy store But only Objectives and Identification of customers 2 steps: OBJECTIVES PLEASE SPECIFY AND EMPHASIS ON THE 4 TYPES OF OBJECTIVES THIS IS AN EXAMPLE OF OBJECTIVES • Positioning Objectives Become the leading brand in the high-end candy store line of business in the UAE Be amongst the top three candy store brands in the UAE within the first 5 years of starting our business • Satisfaction of the Publics Maintain loyal customers Keep excellent relationships with employees and suppliers • Sales Objectives Expected sales volume per category per month in UAE Dirhams • Profit Objectives Breaking-even by achieving net profit within 6 months IDENTIFICATION OF CUSTOMERS (FOR DIFFRENTIATED MARKETING) To get an idea about the retail shop: Yummy Gummy Mission At Yummy Gummy, we aim to please every customer, young and old, with their favorite types of candy and to inspire them to try new kinds of candy. Vision As a company, we strive to become one of the biggest candy companies across the nation. Business Goals Our business goal is to sell as much candy as possible and make customers feel welcome in our store, so they will come back and buy more candy. • Yummy Gummy “Make Your Day a Little Sweeter” • Big, partnership owned high-end candy store • Located in Mall of the Emirates, Dubai • Full price, full service store for candy lovers • Holds candy from several popular producers mainly in Japan and the United States Situational analysis • Partnership between 5 investors • Selective retailing philosophy • Some of our suppliers are: Sour Patch Kids, Laffy Taffy, Airheads, Lotte Fit’s, Tough (United States & Japan imports) • Going to operate in a single store in Dubai • Goods: Different kinds and flavors of candy (such as, lollipops, chewy candy, jelly beans, bubble-gum, and hard candy) • Services: Events’ catering RETAIL STRATEGY FOR A CANDY SHOP BUT WHAT NEEDED ARE ONLY THESE 2 STEPS: RETAIL OBJECTIVES IDENTIFICATION OF CUSTOMERS FOR INSTRUCTIONS AND MORE DETAILS ABOUT THE RETAIL STORE WILL BE IN THE ATTACHED FILE