Branded Post on Instagram:

User Persona: Young, fashion-conscious individuals aged 18-30 who are interested in sustainable fashion and are socially conscious.

Branded Post: Instagram Branded Post

Caption: “Introducing our new sustainable fashion line! 🌿 Made from eco-friendly materials, our collection combines style and sustainability. Join the movement towards a greener future. #SustainableFashion #GoGreen”

Media Plan for Instagram:

Media Mix:

Branded Posts with high-quality images showcasing the sustainable fashion line.
Instagram Stories featuring behind-the-scenes footage of the design process and interviews with eco-conscious influencers.
Instagram Live sessions answering questions about sustainability in fashion and promoting the brand’s commitment to ethical practices.
Posting Schedule:

Regular posts: 3 times per week (Monday, Wednesday, Friday) at 10 am.
Instagram Stories: Daily updates showcasing new products, styling tips, and customer testimonials.
Instagram Live sessions: Once a month on a designated day and time to engage with followers and address sustainability-related topics.
Branded Post on LinkedIn:

User Persona: Professionals in the finance industry, specifically mid-level managers and executives, who are interested in personal finance and investment strategies.

Branded Post: LinkedIn Branded Post

Caption: “Achieve your financial goals with our expert investment advice. Our team of seasoned professionals will guide you towards financial success. Connect with us today to start your journey towards a secure future. #FinancialPlanning #InvestmentStrategies”

Media Plan for LinkedIn:

Media Mix:

Branded Posts with professional visuals showcasing the team’s expertise and success stories.
LinkedIn Articles providing in-depth insights on various investment strategies and tips for financial planning.
LinkedIn Live sessions featuring Q&A sessions with industry experts and thought leaders.
Posting Schedule:

Regular posts: Twice a week (Tuesday, Thursday) at 9 am.
LinkedIn Articles: Once a month, published on the first Monday of the month at 12 pm.
LinkedIn Live sessions: Bi-monthly, scheduled on a specific day and time to allow professionals to engage and ask questions in real-time.
By tailoring the branded posts to the user persona and social media platforms, the business can effectively reach its target audience, create engagement, and establish a strong online presence. The media plans ensure regular and consistent content delivery, utilizing a mix of posts, stories, articles, and live sessions to maintain audience interest and provide valuable information related to their interests.